Privacy policy

We take your privacy extremely seriously

/Privacy Policy

Collecting your information

We use a web analytics tool to analyse site usage, how our users arrive at our site, what they do on the site, what browser they are using and on what operating system. However, this analytics data, collected via a JavaScript tag in the pages of our site, is not tied to personally identifiable information.

Cookies. We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance.

Currently we operate an implied consent policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete 100% Effective cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called Incognito in Chrome, InPrivate for Internet Explorer, Private Browsing in Firefox and Safari).

Session Cookies

We use a session cookie to remember your login for you. We deem these strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken (you will not be able to log in to the member portal).

Persistent Cookies for Site Analytics and Performance

We use some persistent cookies to enhance the relevancy of information displayed on the site. User data is anonymous.

Google Analytics

We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous.

Social buttons

On many of the pages of the site you will see social buttons. These enable users to share or bookmark the web pages. There are buttons for: Twitter, Google +1, Facebook Like, and LinkedIn Share. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of 100% Effective.

You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on 100% Effective’s site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting 100% Effective, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

Email tracking.

The vast majority of emails we send do not contain tracking software. However, some marketing and sales emails track opens and clicks in order to measure and optimise performance.

Member Profile.

We have an online training portal on the site which contains profiles of our individual members. The information we collect for this comes from two sources. Firstly, it is the information which you give when you join as a Member, or the information you subsequently update via the Your Profile section in Your Account. Secondly, we store details of enquiries you have made.

Using your provided information

We use personally identifiable information about you to improve our marketing and promotional efforts, to analyse site usage, improve our content and product offerings and to customise our site’s content, layout, and services.

We use your email address to send you newsletters or other communications that you have requested from the site.

Payment Processing.

We take online and telephone payments for our products and services. We use Paypal as our payment provider. We don’t store the payment details on our server but we do store your name and address details.

Your personal information is stored in our databases. Your details will never be passed onto any third party.

Email communication

As part of the registration process for an online course, submitting a call back or quote request, you have the opportunity to opt in or out of various email communications. If at any stage you no longer wish to receive any emails that you receive from the site you can stop them by contacting us.

Your password

Except as specifically permitted by this section, you may not disclose your password to any third parties nor share it with any third parties. If you lose control of your password, you may lose control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately contact us.


The content of this Website (Content) belongs to 100% Effective Ltd. You are entitled to use the Content for your own personal use but may not republish, store or reproduce any Content in any manner including, without limitation, electronic reproduction by uploading or downloading, without the prior written consent of 100% Effective Ltd.

Any unauthorised republishing, storing or reproducing may be in breach of 100% Effective Ltd’s statutory or common law rights, which would result in legal action.

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