Customers are the most important element of every business. They are the consumers of our products and services, so we should be working hard to ensure they are delighted with the service they receive. But too often we don’t listen closely enough to what our customers are telling us. Whether it’s through complaints or feedback, the comments our customer give us about what improvements or changes they’d like can fall on deaf ears.

So what are we giving our customers? Are we meeting their basic needs? Or delighting them?

And what will the impact be on our customers and on our bottom lines if we fail to listen to the voice of the customer?

Take a look at our infographic below to find out.

Voice of the customer infographic

If you enjoyed reading this infographic, why not take a look at some of our others? Whether you suspect you might have a wasteful office, or you want to know what it takes to be a Black Belt we’ve got a wide catalogue of engaging visuals to help you make sense of the stats.