Good customers are better served
After many years of senior commercial experience, on both sides of the table, I’ve seen most types of sales approach in action. Despite the fact [...]
After many years of senior commercial experience, on both sides of the table, I’ve seen most types of sales approach in action. Despite the fact [...]
Paul Vincent, explains how blind focus and personal agendas can get in the way of effective negotiations. Understanding your supplier? Every organisation wants their negotiations [...]
This article leads on from my last post – The Best Way to Buy and Sell Consultancy Services - in which I discussed the need [...]
This article is aimed at the parties on both sides of the negotiating table – those who buy consultancy, and those who sell it. As [...]
If somebody gave me £100 every time a business services provider told me that PSLs (preferred supplier lists) were inappropriate in their part of the [...]
Traditional sales logic says you must first identify a customer need, secondly assess your capability to deliver against that need and thirdly offer a compelling [...]