Paul Vincent, explains how blind focus and personal agendas can get in the way of effective negotiations.

Understanding your supplier?

Every organisation wants their negotiations to be more effective and rewarding, but most parties enter these discussions blinded by their own priorities, motivations and internal politics. With so much noise, it’s unsurprising that both buyers and suppliers struggle to clearly communicate with one another.

What’s the solution?

Paul explains that looking beyond your own agenda and reviewing how you approach negotiations from the supplier’s perspective, is a powerful way to see more rewarding negotiations. By becoming a more attractive customer, buyers increase the likelihood of securing the right products, at the right price, at the right time, from the right people.

Watch the video to find out more.